Case Study: Using a Formulary Databook to Navigate 2025’s Medicare Part D Shifts
How one manufacturer turned formulary complexity and
policy uncertainty into strategic advantage using
Magnolia Market Access’ Part D Formulary Databook.
What You’ll Learn:
- Competitor Tracking – See how competitor products were positioned at plan and parent levels.
- Access Risks – Identify payers most likely to disrupt coverage.
- UM Visibility – Spot restrictive utilization management patterns like prior authorization and step therapy.
- Negotiation Insights – Equip teams with data-driven talking points for payer discussions.
Key Outcomes:
- Earlier alignment across brand, access, and policy teams
- Actionable insights applied directly to payer negotiations
- A repeatable framework to monitor formulary changes year over year
Discover how Magnolia Market Access enabled proactive planning and data-driven decision-making in a volatile Medicare Part D environment.
