Our Work

Upcoming Events

Want to stay informed about important policy, market access, and health economics issues? Join us for our monthly sessions returning in January 2026 to learn more!

Past Events

Navigating Market Access with Magnolia

We would love to have you view our free, monthly educational series, “Navigating Market Access with Magnolia”!

Insights

We offer personalized insights and strategy, and spotlight data in a compelling way to shape policy, communicate value, secure reimbursement, and drive patient access.

  • Magnolia Market Access Blog Page

    Access Is a Design Decision: Why Commercial Performance Is Now Determined by Access, Not Approval

    Access is now shaping commercial performance. Learn how policy, payer dynamics, and evidence are redefining access strategy and what it requires from organizations today.

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  • Magnolia Market Access Blog Page

    Patient Support Services Modeling, Made Actionable

    A data-driven approach to patient support services modeling that helps manufacturers forecast demand, evaluate program design, and manage affordability, access, and cost with confidence.

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  • Where Ecosystem Mapping Becomes Strategy

    Market access ecosystem mapping helps biopharma teams move from identifying stakeholders to understanding how influence operates across the access landscape, enabling more coordinated engagement, stronger alignment, and more informed decision-making.

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Market Access Briefs

A Blend of Core Concepts and Breaking Headlines

  • Types and Uses of Cost-Effectiveness Models

    Cost-Effectiveness Models: A Strategic Tool for Pricing and Market Access In today’s market, clinical efficacy alone is rarely enough to differentiate a product. Payers, health systems, and policy bodies want to know: Is the price justified by the value delivered? Cost-effectiveness modeling provides a structured way to answer that question by connecting clinical outcomes to…

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  • What Is a Patient Support Services Model? 

    Introduction to Patient Support Services Models  A patient support services model is a data-driven tool or framework that helps forecast and analyze the various aspects of manufacturer-sponsored patient support programs. Patient support services models simulate real-world scenarios. They predict how changes in patient needs, insurance policies, program rules, and regulations impact patient support program enrollment, utilization, costs,…

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  • What is the Congressional Budget Office (CBO)?

    The Congressional Budget Office (CBO) is an independent, nonpartisan agency that serves Congress by providing economic and budgetary analyses of proposed legislation. It estimates the financial impact of proposed bills and assigns them a budget score, which is used by lawmakers to determine how the bill will affect the federal budget over a typical 5-to-10-year…

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