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AI in Healthcare Research, Emerging Trends, and Real-World Applications

AI in Healthcare Research, Emerging Trends, and Real-World Applications

Thursday, May 28, 2026

Artificial intelligence is reshaping how healthcare and life sciences organizations gather insights, generate evidence, evaluate information, and support decision-making across the product lifecycle. In this webinar, Magnolia Market Access will bring together leaders from across Medical Knowledge Group to explore emerging AI trends and real-world applications across market access, payer marketing, HCP and patient engagement, evidence generation, and data-driven strategy.

The discussion will connect broader industry trends to practical considerations for biopharma teams, including how AI is being used today, where it may create new efficiencies, what challenges organizations should anticipate, and how human expertise remains critical in applying AI responsibly and effectively.

Why Watch:
In this session, you will gain a unique perspective on:

  • Unique challenges and pitfalls healthcare and life sciences organizations should consider when using AI, including medical/legal review, contracting, cost expectations, and the continued role of human expertise
  • Emerging AI trends across healthcare and life sciences
  • Real-world applications for market access, payer marketing, HCP/patient engagement, evidence generation, and data-driven strategy
  • How AI may support more informed decision-making around payer dynamics, access challenges, and evidence strategy
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Panelists include: