Market Access Strategy at Asembia AXS26 Summit

Policy reform, payer influence, and rising evidence expectations are reshaping how therapies achieve coverage and commercial success. At the Asembia AXS26 Summit in Las Vegas, Magnolia Market Access is meeting with biopharma leaders to discuss how access strategy must evolve to keep pace.

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Access as a design decision rather than a downstream function

Policy-driven pricing and reimbursement strategy

Evidence design aligned to payer decision drivers

Coverage risk modeling and payer segmentation

Mapping the broader access decision ecosystem

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Access strategy is no longer a tactical function. Policy shifts, payer consolidation, and expanded evidence requirements are directly influencing coverage decisions and commercial outcomes. Leaders need a structured approach that anticipates coverage risk and strengthens launch confidence.

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Our team attending Asembia combines strategic experience across reimbursement, evidence, policy, and analytics. We’re available to discuss launch planning, access challenges, and how to design strategy that supports durable coverage and commercial success.

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Amanda Forys
Amanda Forys, Managing Partner
Amanda O'Hora
Amanda O’Hora, SVP, Reimbursement & Market Access
Christine Molbury
Christine Molbury, SVP, Market Access Value & Solutions
Beni Turner
Director, Real World Clinical Insights
Sean McGonigal
Sean McGonigal, VP, Growth