Case Study: Building a Gold-Standard Market Access Framework for a First-in-Class Therapy
Accelerating payer adoption with a gold-standard market access framework.
Launching a therapy in a rare disease with no coding infrastructure or established treatments requires more than data — it demands a coordinated access strategy. Magnolia Market Access partnered with a biopharma manufacturer to prepare payers, providers, and sites of care for the launch of the first FDA-approved therapy in this disease area.
What You’ll Learn:
- How evidence generation, coding analysis, and stakeholder mapping informed payer strategy.
- The role of enablement tools in preparing HCPs and sites of care for reimbursement and infusion readiness.
- How a cross-functional framework accelerated payer adoption and became a gold-standard model replicated across additional indications.
