Case Study: Evidence Strategy & Value Messaging Support for an Approved Oncology Product
See how a structured evidence and messaging strategy can
unlock market access and accelerate adoption.
A small medical device company engaged Magnolia Market Access to strengthen its evidence strategy and value messaging for an innovative oncology device. Despite strong clinical results, the company needed to address evidence gaps and ensure its value story resonated with payers and providers.
Key takeaways:
- Uncover critical gaps in evidence impacting market access
- Define a roadmap for targeted evidence generation
- Strengthen value messaging with payer and provider audiences
