Case Study: Reimbursement & Market Access — Supporting Products with Required Imaging
How a manufacturer integrated imaging requirements into its access and patient support strategy.
What You’ll Learn:
- Coverage Policy Assessment – How imaging requirements influence coverage and prior authorization.
- Reimbursement Methodology – Coding, billing, and site-of-care cost considerations.
- Payer Research – Understanding how imaging impacts payer decision-making.
- Hub Strategy Optimization – Reflecting imaging needs in patient journey and support services.
Key Outcomes:
- Imaging requirements incorporated into the value proposition and payer tools.
- Evidence plan enhanced to support imaging-related policy changes.
- Hub services redesigned to reflect real-world imaging workflows.
Learn how Magnolia Market Access strengthens reimbursement and patient support strategies for therapies requiring imaging.
