Market Access Segmentation & Identification

Case Study:
Market Access Segmentation for Strategic Stakeholder Engagement

This case study highlights how a biopharma company successfully leveraged market access segmentation to prioritize stakeholders for a late-stage cardiology specialty product. Through advanced data analysis and tailored engagement strategies, the company enhanced its market positioning and payer coverage.

Key insights include:

  • Payer and provider segmentation using data-driven approaches, including k-means clustering, to identify organizational, formulary, and prescribing variations.
  • Stakeholder identification and stratification, focusing on influencers and decision-makers with high engagement potential.
  • Targeted marketing recommendations, enabling the development of segment-specific materials that addressed stakeholder priorities.
  • Results-driven outcomes, with the product achieving coverage by nearly 90% of payers.

Download the case study to explore how data segmentation can optimize resource allocation and improve market access strategies.