Navigating Market Access With Magnolia: March 26, 2026 Webinar Sign Up

Market Access Stakeholder Ecosystem Mapping: From Segmentation to Impactful Engagement

Thursday, March 26, 2026 | 12:00 – 1:00 PM ET

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Market Access Stakeholder Ecosystem Mapping: From Segmentation to Impactful Engagement
Thursday, March 26, 2026 | 12:00 PM ET

Market access decisions are shaped by a dynamic network of stakeholders that includes payers, providers, patients, advocacy groups, trade associations, academia, regulators, and internal cross-functional teams. Effective ecosystem mapping enables organizations to develop targeted engagement strategies.

During this session, our panel will discuss:

  • Practical approaches to identifying, analyzing, and mapping key stakeholders who influence pricing, reimbursement, formulary placement, and patient access
  • How to effectively implement ecosystem mapping to develop, and execute, on a comprehensive market access plan
  • A real-world example of how we partnered with a client to use ecosystem mapping to develop their corporate patient advocacy strategies, from patient engagement to patient support program development

Designed for market access professionals and commercial strategy teams, this webinar provides actionable perspectives on leveraging ecosystem mapping to drive smarter, faster, and more precise ecosystem strategies.

Speakers:

Amanda Forys

Amanda Forys, Managing Partner, Magnolia Market Access

Susan Abedi

Susan Abedi, Chief Strategy Officer, 81qd

Tracy Baroni Allmon

Tracy Baroni Allmon, VP, Market Access & Health Policy, Magnolia Market Access

Andrea Schatz-Anderer, EVP, Strategy & Insights, 81qd