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Maximizing ROI on Research: Applying Market Access Insights Throughout the Product Lifecycle

Maximizing ROI on Research: Applying Market Access Insights Throughout the Product Lifecycle

In this edition of the Navigating Market Access with Magnolia webinar series, industry leaders explore how applying market access insights across the drug development lifecycle can maximize ROI on research and improve payer engagement.

Key Discussion Topics:

  • Best practices in payer market research, including methodologies, stakeholders, and timing
  • How to align clinical trial endpoints with payer-relevant outcomes
  • The role of real-world evidence (RWE) and HEOR in supporting coverage and reimbursement decisions
  • Common gaps between pharmaceutical manufacturers and payers in evidence generation
  • Lessons learned from what pharma gets right and where it still falls short

Panelists include: