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Evolving Evidence into Value: How Cross-Functional Collaboration is Critical to Strategy & Messaging

Evolving Evidence into Value: How Cross-Functional Collaboration is Critical to Strategy & Messaging

In this edition of the Navigating Market Access with Magnolia webinar series, industry leaders explore how aligning cross-functional teams and synthesizing diverse data sources can elevate pharmaceutical value messaging and access strategies.

Key Discussion Topics:

  • The importance of defining value across stakeholder groups (payers, HCPs, patients, and more)
  • How to synthesize RCT, RWE, HEOR, and market insights into cohesive narratives
  • Case study: Re-establishing product value 10 years post-launch
  • Best practices for aligning internal and external stakeholders to drive access

Panelists include: