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Magnolia Market Access

Payer Strategy & Access

PBM Reform in the Commercial Insurance Market: Understanding the Federal Budgetary Impact

PBM Reform in the Commercial Insurance Market: Understanding the Federal Budgetary Impact

Congress is considering changes that would significantly alter how Pharmacy Benefit Managers (PBMs) are compensated in commercial insurance. See our report and full analysis.

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Case Study: Educating on Combination Product Access

Case Study: Educating on Combination Product Access

How a biotech company equipped HCPs to navigate acquisition, coding, and coverage for a dual-therapy regimen.

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Case Study: Launch Planning and Readiness

Case Study: Launch Planning and Readiness

How program management and strategic alignment prepared a biopharma company for NDA submission and launch.

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Case Study: Reimbursement & Market Access — Supporting Products with Required Imaging

Case Study: Reimbursement & Market Access — Supporting Products with Required Imaging

How a manufacturer integrated imaging requirements into its access and patient support strategy.

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Case Study: Leveraging Payer Insights to Shape Market Access Strategies and Tactics

Case Study: Leveraging Payer Insights to Shape Market Access Strategies and Tactics

How payer research helped refine value messaging, pricing strategy, and evidence plans.

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Case Study: Preparing and Executing a Comprehensive 340B Contract Pharmacy Strategy

Case Study: Preparing and Executing a Comprehensive 340B Contract Pharmacy Strategy

How a pharmaceutical company built a compliant, scalable 340B contract pharmacy program.

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Why Real-World Evidence Is Reshaping the Economics of Drug Pricing

Real-world evidence is no longer just a regulatory checkbox—it’s a strategic driver of pricing, access, and payer engagement. Discover how leading life sciences teams are embedding RWE earlier to shape reimbursement strategy, optimize launch planning, and unlock value-based contracts.

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Magnolia Market Access Blog Page

Deal-Driven Policy, Direct-to-Patient Models, and State Momentum: Preparing for 2026

As policy dynamics accelerate across federal and state channels, manufacturers must prepare for multiple scenarios and align internal planning. Key readiness priorities for 2026.

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Case Study: Strategic Coding Application Creates a Reimbursement Pathway for a Device Accessory

Case Study: Strategic Coding Application Creates a Reimbursement Pathway for a Device Accessory

See how a smarter coding strategy helped a medical device company strengthen payer alignment and accelerate access.

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2026 Outlook on the Management of Drug Price Negotiation Program and Competitor Drugs

2026 Outlook on the Management of Drug Price Negotiation Program and Competitor Drugs

Magnolia Market Access released its fifth iteration of the IRA Payer Insights Survey in the summer of 2025 to understand how the IRA will affect the Medicare Part D program, including beneficiary premiums, formulary coverage, and contract negotiations for manufacturers and payers.

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  • Our Expertise
    • Policy & Access
    • Pricing & Value
    • RWE & HEOR
    • Commercialization & Analytics
  • Our Work
    • Insights
    • Events
    • Market Access Briefs
  • Meet Our Team
  • Meet MKG
Contact Us