Magnolia Market Access Blog Page

Using Data-Driven Coverage Assessments to Unlock Medicare Part D Formulary Intelligence

Formulary coverage assessments are a critical component of successful market access strategies. As payer policies grow more complex and cost-containment tactics become more aggressive, pharmaceutical manufacturers must stay ahead of how coverage decisions impact product access, prescriber behavior, and ultimately, patient outcomes.

Magnolia Market Access Blog Page

Decoding the 2025 Medicare Shifts: Key Insights for Pharma Market Access with Parker Edman

With the recent release of the 2025 Medicare plan enrollment data, pharma manufacturers must address significant shifts in the Part D prescription drug plan market, that could impact market access, formulary positioning, and patient affordability. We spoke with Parker Edman about the trends, challenges, and what manufacturers should prioritize to stay ahead.

Building a Comprehensive Go-To-Market Strategy Through Stakeholder Ecosystem Mapping

Building a Comprehensive Go-To-Market Strategy Through Stakeholder Ecosystem Mapping

A mid-size client was preparing for a product launch and needed assistance facilitating a successful go-to-market strategy. The company sought to identify and understand the entire stakeholder landscape and create short- and long-term stakeholder engagement strategies to meet the needs of their entire organization.